Industry
THe Challenge
Shoreline Supply had an established reputation within the Lake Tahoe community but lacked a cohesive visual system that reflected the quality of its products, services, and customer experience. The objective was to modernize the brand while preserving the authenticity and character that have made it a trusted local business.
- Outdoor & Marine Retail & Recreation
- Creative Direction
- Brand Identity
- Website Design
- Photography
- Photo Editing
- Graphic Design
- Marketing Assets
- Content Creation
- July 2026 - August 2026
Timeline
Services
Shoreline Supply's brand is built around life on the water, community, and the Lake Tahoe lifestyle. This project explored how thoughtful photography, intentional design, and consistent branding could better tell that story across digital and print touchpoints. The result is a visual identity that feels authentic, modern, and deeply connected to its surroundings.
OVerview
"An honest outdoor brand inspired by simple adventures and genuine experiences. Built for people who believe the best memories are made outside."
